Media-Fly
Program goal:
The course is aimed at teaching the basics of working with media content, managing social media, and creating various formats of visual materials. It is suitable for everyone who wants to master content management and digital storytelling skills.
Course structure:
Lecture 1: Social media management
Learn how to create content for different audiences, develop media strategies, and manage profiles.
Lecture 2: Creating AI-generated images
An overview of popular neural networks and a practical guide to creating images using Playground AI.
Lecture 3: Canva platform and meme creation
Introduction to Canva with a focus on creating memes — a practical workshop.
Lecture 4: Creating event posters in Canva
Step-by-step guidance on creating attractive event posters and flyers.
Lecture 5: Event video posters in Canva
A practical session on creating video posters using templates.
Lecture 6: Data journalism: working with data
Basics of working with data and preparing information for the media.
Lecture 7: Data journalism: storytelling with numbers
How to turn data into stories that are easy to understand for a wide audience.
Lecture 8: Creating memes on the “Mem arsenal” platform
A practical guide to creating original memes using the “Mem arsenal” platform.
The “Media-Fly” course will teach you:
Program results for 2024:
The course is aimed at teaching the basics of working with media content, managing social media, and creating various formats of visual materials. It is suitable for everyone who wants to master content management and digital storytelling skills.
Course structure:
Lecture 1: Social media management
Learn how to create content for different audiences, develop media strategies, and manage profiles.
Lecture 2: Creating AI-generated images
An overview of popular neural networks and a practical guide to creating images using Playground AI.
Lecture 3: Canva platform and meme creation
Introduction to Canva with a focus on creating memes — a practical workshop.
Lecture 4: Creating event posters in Canva
Step-by-step guidance on creating attractive event posters and flyers.
Lecture 5: Event video posters in Canva
A practical session on creating video posters using templates.
Lecture 6: Data journalism: working with data
Basics of working with data and preparing information for the media.
Lecture 7: Data journalism: storytelling with numbers
How to turn data into stories that are easy to understand for a wide audience.
Lecture 8: Creating memes on the “Mem arsenal” platform
A practical guide to creating original memes using the “Mem arsenal” platform.
The “Media-Fly” course will teach you:
- How to quickly create memes, posters, and video clips;
- Effectively use social media algorithms to increase reach;
- Build strong collaborations with the media.
Program results for 2024:
- A total of 48 people registered for the course.
- 116 articles on environmental and social topics were created.
- 46 video products (news, reviews, an ethnographic series) were released.
- Over 800 additional photo and video materials were created for TikTok and VKontakte platforms.